No More Original Typefaces
I got the album above today. It’s a little outside my comfort zone - sort of dance-y, dubstep-y, but with some fairly straightforward tunes (to boost my street cred a little, I got it because the song End Credits plays at the end of this film) that lift it to a more poppy, melodic level.
Here’s my problem, though, and I’m making it clear that it’s my problem upfront: that cover bugs me. Not because of the bulldog, or the weird yellow offset - really, they’re bold design choices - but because of that font.
I don’t think identifying fonts is a good thing. Recognition is very rarely used as a compliment. The one used in the cover above is League Gothic - a font that’s incredibly prevalent here on Tumblr. I’ve used it before myself. Two of my favourite blogs - Avery Edison’s and Joshua Allen’s - use it, and it’s in a ton of other incredibly popular films. Chances are, you’re following someone who uses it.
It’s not the first time I’ve seen it on TV, or in film, or in advertising. The problem is that it’s both distinctive and prevalent - I wouldn’t be saying the same if they were using, say, Helvetica, because that just blends into the background. Nor do I have a problem with Verdana being the font used in the rich text editor I’m typing this post in. You don’t really notice fonts like these.
The font in question comes from this site, which is known for making free fonts available under an OFL (Open Font License), meaning that you don’t have to include a load of silly attribution, or pay to use it. Which is great for blogs, admittedly, but when you’ve got an advertising budget for your latest campaign (or a design budget for your latest album) then you should probably use it to invest in something a little more original. Or maybe you shouldn’t, I should shut up, and you should change everything to Comic Sans just to spite me. In fact:
… such a wanker.